Facts

Sunday, July 30, 2006

Adsense is Stupid when...

There are times Google's heralded ad affiliate program isn't in your long term business interest. Oh no I said it!

AdSense isn't the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits -- please let me explain what I mean in my defense.

I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour).

So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars -- and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance.

By now you may have heard about people like Joel Comm's six figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google's Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for many webmasters.

But there are obvious and not so obvious times not to use AdSense ads on your sites. Let's list - examine - and explain them below.

~~~~> 1. On Sales or Mini-sites

This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, you don't want AdSense ads distracting your customers from either joining your email list, or hindering your site's online sales process.

However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% - 15% of your site visitors will either buy from you or fill out a form.

The thinking with this approach is you might as well make money from disinterested parties using up your server's bandwidth.

~~~~~> 2. SEO Business Sites

If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally.

One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN.

I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database.

In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages).

I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend.

Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors.

Some of my sites are still on the top of MSN with AdSense ads but that doesn't mean they won't also be targets in the future.

Let's face the facts. MSN and Yahoo! have competing ad networks to Google's, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads.

Many SEOs will point to exceptions to this position. However you have been warned! Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) --- is much easier to obtain.

Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won't be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases -- if not outright ban them.

If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines.

~~~~~> 3. When AdSense Becomes Your Only Business Model

When you become so myopic in your thinking that you build a business solely on AdSense revenue -- think again my friend. Why build a business solely on the largess of Google?

I don't know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn't depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense.

These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings?

If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don't really exist like eCommerce industries (clothing, shopping, etc.).

No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don't bet your future fortunes on AdSense.

An IPO based on projections of AdSense revenue isn't in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn't just silly -- it's just plain stupid.


About the author:
Kamau Austin is the publisher of over ten websites.
See more of his eCommerce and Search Engine Commentary can be found at: http://www.einfonews.com/ and http://www.searchengineplan.com/




Saturday, July 29, 2006

Easy Steps To Hands Off Passive Income

So you want to increase your Adsense income? Log into your Adsense account, and look at your last month's stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM.

Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions
Impressions are the number of times your webpages with Adsense ads have been viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include:

- create more webpages, with relevant, focused content
- create more links to your webpages
- list your website/s under relevant categories in more directories
- set up a directory of relevant sites on your website and accept relevant reciprocal links
- write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories
- advertise with pay per click search engines like Google's Adwords. www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com (formerly Overture) and 100's of others. When of the best places for pay per click info is www.payperclicksearchengines.com with a descriptive list of 659 search engines.

Clickthroughs
Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can't dictate which Adsense ads show on your site, you can influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too. For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

Effective CPM

Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics.

Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

The Formula
So now you have the basics of increasing your Adsense income. Its a deceptively simple formula:
-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.


Hope this helps.



Friday, July 28, 2006

Where’s the best place to put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes.

Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.
When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.

Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.

Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here (https://www.google.com/support/adsense/bin/static.py?page=tips.html).
Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.

One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.

Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.

Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.



7 Tips For Creating Sites That Make Money

Having a Google AdSense site is a great way to make money. And to create an AdSense site, all you have to do is have a Google AdSense account (which is free), a website or a blog (which is free), and some articles (which are free if you write them yourself). Once you get your site up and running, the AdSense ads will be targeted to your content.

Therefore, those looking for your content will come by, read your articles, and have a high probability of being interested in the targeted ads. Every time someone clicks an ad, you get paid! That is, as long as you have designed your site to maximize AdSense clickthroughs!

Let's look at seven tips for creating AdSense sites that create money.

#1: Keyword Density
Before you place ads on your site, be sure your keyword density is good. You will want to be sure that the right kinds of ads are placed on your site. A free way to determine what the ads will look like on your site is to go to http://www.resultsgenerator.com/adsense/ and type in your keywords. You will then be able to see exactly what ads would show on your site.

If you don't like what you see, then you know that you need to make changes to your keywords! You can get keyword suggestions from Results Generator from Overture or from the free trial version of Word Tracker.

#2: Focused
Not only will the ads be based on your keywords, but they will also be based on your content. You definitely want your keywords and your content to match as closely as possible.

#3: Write Often
The more information you have the better. Why? Because the more content you have, the more visitors you get. Many people suggest that you write a new article every day since no one wants to come back to your site to find the same old messages!

#4: Choose The Right Format
AdSense allows you to choose many different ad formats. Research has shown that wider ads are more successful.

The top three formats are:
" 336x280 large rectangle
" 300x250 medium rectangle
" 160x600 wide skyscraper

Additionally, the 468x15 horizontal ad link under the navigation bar is also a good bet.

#5: Color Counts
You have the option to create a Google AdSense ad in any color of your choice. The best thing to do is to make your ad blend well with your site color scheme. You should make the border color and the background color the same color as your web site. You will want your text color to either be black or the color of your main content. When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.

#6: Position Counts, Too
It is well known that visitors to a website scan the site to determine if it is worth reading. You definitely want them to see and scan your AdSense ads. Therefore, the best place to put them is in the top left part of your page or directly under your headlines.

#7: Increase The Number
AdSense allows you to use up to three AdSense units on a page, two AdSense search boxes, and one unit of ad links. Using all that you can increases the chances of earning money.


Keep these seven tips in mind when creating your AdSense site and you will find that your clickthrough rates increase, thus increasing your money making potential.



Thursday, July 27, 2006

Easiest Way To Have A Google Adsense Account Fast

Google Adsense is one of the easiest way to allow webmasters to make money from content websites. You just need to add some simple javascript codes on the web pages, and then when visitors click the ads, you make money. No need to sell and think yourself, Google does all thinking for you. Very easy, right?

Google Adsense is really a gold mine. People are creating niche websites just to display the ads and make easy money everyday - automatically. There are so many success stories about people earning thousands of dollars a month from Adsense!

If you don’t have an Adsense account yet, you should get one and start profiting from it!

However, not all who applied for an Adsense account gets approved. You need to show your content websites to Google first to get approved. Then how if you don’t have a content website? No need to worry, here is a secret method to get approved - fast and easily - just read on...

Google has its own blogging service - Blogger.com (http://www.blogger.com/). You can start a blog on Blogger.com with any topics you like - and it is completely free. Once your blog is created, post two or more related articles on it. Wait for a day and then you can apply your blog for an adsense account using this link: http://www.marktse.com/recommend/google-adsense/

Wow, your Adsense account will get approved in several days. Happy profiting from Adsense!



What is Google Adsense?

AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.

Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords.

Google’s sends out digital “robots” which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google’s ad server which then serves ads matching those keywords. Given that the entire process is automated, the “ad robots” do a pretty good job of getting the advertising content right most of the time.

The History of Google AdSense
Google AdSense has its roots in the old “Google Content-Targeted Advertising” program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate.

As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people’s ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google’s content and decency requirements.

Q: How much can you make running Google AdSense?
The answer to that question depends upon three factors:
1. How much traffic your site draws
2. How many visitors click on your ads
3. How much those ads pay per generated click

With some ads paying as much as $5 or more, it’s possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can’t earn somewhere around $1,000 per month, or more, once you get the hang of it.

How to get started using Google AdSense
1. Make a visit to Google’s AdSense Site (https://www.google.com/adsense/) and sign up.
2. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own “AdSense Police” who will have no problem booting you out of the program if you fail to walk the line.

Using Google AdSense on your site is like collecting free money. There’s no reason not to do it and potentially thousands of dollars worth of reasons to do it.